ZAMPO

**FOR IMMEDIATE RELEASE**

**Olive & York Is Dead. Long Live Zampo!**

March 26, 2025 – After much deliberation, endless focus groups, and the occasional tearful Zoom call, we are thrilled to announce that Olive & York, the brand that once brought you stylish soccer gear, has officially evolved into Zampo. Yes, you heard that right. Zampo. 

Why the change, you ask? Well, we’ve been listening. A lot. Apparently, customers have been struggling to remember our original name. “Olive & York? What is that, a new artisanal pickle brand?” said one particularly confused soccer dad. "I can never find you guys online," lamented another. "It’s just too long. And what even *is* Olive & York? It sounds like a law firm, or a high-end deli!"

So, in response, we’ve decided to simplify. Gone is the cumbersome, two-word monstrosity of our former identity. In its place? A sleek, singular name. A name that is as easy to say as it is to forget! *Zampo*.

We also took this opportunity to add a touch of flair to our logo – enter the fox! A friendly, sleek little creature, because if there’s one thing that says “world-class soccer gear,” it’s a fox. Why a fox, you ask? Because it’s clever. It’s quick. It’s *Zampo*.

Some may mourn the passing of Olive & York, but we’re not just changing our name – we’re *evolving* into something bigger, bolder, and foxier. We’ve gone full throttle on the brand revamp: one word, one logo, one unstoppable soccer empire. 

"Zampo is more than just a name. It’s a movement," says CEO of Zampo (formerly Olive & York), Doug McKeen. "We’re here for the soccer player who values performance, but also wants a cool name they can shout during the game. Zampo! It’s short. It’s punchy. It’s… just sounds fun, right?"

So, say goodbye to Olive & York and hello to Zampo. Our jerseys are still as stylish, our cleats still as lightning-fast, and our commitment to helping you score goals is still top-tier. The only thing that’s changed is the name (and the fox, of course).

To our loyal customers: Thank you for your unwavering support as we embrace this change. We hope you’ll stick with us as we kick off this next chapter – and remember, Zampo is here to stay.

Zampo. Soccer. Simplified.

### For media inquiries, please contact:

Zampo PR Team  

Phone: 1-800-FOXY-GOALS  

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Long live Zampo!